For eMarketer CEO and co-founder, Geoff Ramsey, here are the main reasons why marketers and advertisers should be excited about online videos:
- Greater measurability, target-ability and share-ability;
- You can do a better job in story telling;
- Internet video is twice as more effective than TV ads;
- Video click-through rates in the U.S. are 3 to 5 times that of standard JPG or GIF ads;
- Versus watching TV, online video viewers are 25% more engaged in TV content and 47% more engaged in the ads (this is not a passive media).
Who’s watching online videos? Middle Age Men
- 78% of men and 65% of women. And over half of the online viewing audience are 35+ years old… even on YouTube!
- Overall, 44% of all internet users watch videos, but 64% of males 25-34 do (they’re the
heavy viewers)
When? In the afternoon, evening
- 5 PM to 8 PM according to Comscore
- 12PM-2 PM for Nielsen
What’s popular? News, funny clips, music videos, movie trailers, TV shows, entertainment news and then user generated content
“27% of all Internet users are watching full length episodes of TV shows”.
